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How marketing can go wrong in social media – Another hashtag failure
- Many companies have tried to promote their products on Twitter … and have ran into a problems. This is a story of how marketing goes wrong in social media due to lack of a tiny bit of research....
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Rising fuel prices lead to social media attacks
- Raising fuel costs is an unpopular decision at the best of times, but power company British Gas somehow managed to make things even worse. Following an announcement that it was raising prices by 9.2...
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Backlash on Twitter – Then let’s try Facebook
- Following an announcement that it was raising prices by 9.2 percent, British Gas inexplicably decided to tackle customer complaints head-on with a Twitter Q&A. The #AskBG question and answer...
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Infographic: Top 10 ways social media can facilitate change management
- Today’s world is moving at an ever increasing pace. New technologies, opportunities, threats all force companies to have the ability to be able to change rapidly in order to stay competitive and...
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Back to the drawing board – #AskJPM – JPM social media fail
- America’s biggest bank – JPMorgan Chase & Co – had to cancel a planed Q&A session on Twitter: What happened? JPM announced its plans to hold a question and answer session on leadership and...
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Infographic: Impact of social media on consumer behavior
- The advent of social media has opened a new avenue of marketing for corporations. The traditional “word-of-mouth” publicity has been replaced by the “word-of-web”, as consumers are increasingly...
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Top 3+ types of corporate Twitter failure and disasters
- With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained importance and enjoyed...
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How to avoid social media disasters
- Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s usually...
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Will social media turn companies into mom and pop shop of the old days
- “Mom and Pop” offered convenience The “Mom and Pop” businesses in our neighborhoods have always followed sound and pragmatic business practices, rooted in developing, maintaining and strengthening...
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Social media force transparency
- Social media has changed the way companies do business because it allows businesses to establish relationships with customers, leverage social pressure to affect purchasing decisions and target...
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Twitter nightmare before christmas – Think before you tweet
- Don’t joke about something on Twitter, that should never been joked about. This can quickly lead to a Twitter nightmare. That is what happened to Justine Sacco, a senior P.R. person for corporate...
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Think twice before making jokes on Twitter
- Royal Dutch Airlines under fire over “offensive” tweet Royal Dutch Airlines (KLM) came under fire over “offensive” tweet after Netherlands defeated Mexico at the FIFA World Cup in Brazil. Following...
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Just another social media fail of the century
- American Apparel in social media storm as it mistakes Space Shuttle explosion for “clouds or fireworks”. Back in 1986, the tragic explosion of the Space Shuttle Challenger just 73 seconds after...
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Top 20+ social media impact on business
- Impact of social media in today’s business world The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to communicate...
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Social media and the oil spill disaster
- BP agrees to record settlement Almost five years after the explosion of The Deepwater Horizon in Gulf of Mexico – also referred to as the BP oil spill – BP and five Gulf states has announced a...
View ArticleTwitter nightmare before christmas – Think before you tweet
Justine Sacco's nightmare before christmas Don't joke about something on Twitter, that should never been joked about. This can quickly lead to a Twitter nightmare. That is what happened to Justine...
View ArticleTop 3+ types of corporate Twitter failure and disasters
Corporate Twitter failure and disasters With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that...
View ArticleHow to avoid social media disasters
Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s usually...
View ArticleSocial media and the oil spill disaster
BP agrees to record settlement Almost five years after the explosion of The Deepwater Horizon in Gulf of Mexico - also referred to as the BP oil spill - BP and five Gulf states has announced a massive...
View ArticleTop 20+ social media impact on business
Impact of social media in today's business world The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to communicate with...
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